Cycling Promotion Fund

Moruya Bicycles is proud to have been the first retail full member of the Cycling Promotion Fund (since 2002), pledging a percentage of turnover to the Fund, and we encourage others to join. We highly commend its work, through the enthusiastic and capable efforts of the program director, Rosemarie Spiedel.

 

Each time you buy from Moruya Bicycles, you are supporting the Cycling Promotion Fund - making Australia more bicycle friendly.

The CPF's main focus is:

  • Promoting cycling to individuals to inspire more people to take up cycling.
  • Promoting cycling to decision makers to demonstrate that investment and promotion of cycling is popular and cost effective. (see www.cyclingpromotion.com.au/CPFMovingForwards.pdf)
  • Promoting cycling and its benefits to the media.
  • Funding grassroots programmes which make a difference in promoting and encouraging cycling.
  • Undertaking and supporting research to enable the industry, cycling organisations and governments to understand changing consumer demands and needs and developing programmes which are effective in getting more people riding bikes.
  • Providing people with tips and information on cycling. (see www.rideabike.com.au)
  • Fostering greater cooperation between cycling organizations to enable the cycling sector to have a stronger voice in gaining government support.

 

Mark's Letter to Bicycling Trade February 2004
!

Bicycling Trade

To the Editor

 

Cycling Promotion Fund – A Future For Us All.

 

            It’s good to read letters and comment in the December issue of Bicycling Trade calling for increased cooperation between IBDs (Independent Bicycle Dealers). In the 12 years I’ve been running our shop, I’ve not thought of the IBD’s as our competition. I’ve always considered our competition to be the mass merchants (low end) and internet based sellers (high end).

            I’ve been a member of the RCTA a couple of times but have felt disappointed that it was not a forum for communication between retailers. Over the years of reading what’s happening in the trade, the most exciting development, for me, was the establishment of the Cycling Promotion Fund. It is forward thinking and active. My only disappointment in the first couple of years was that, being a retailer, I couldn’t be a member.

            However, about 18 months ago I received an invitation to become a supporter of the Fund for an annual contribution of $500. Great idea. Not, however, as inspiring as the membership arrangement which involves payment of 0.25% of turnover. So I contacted Rosemary Spiedel to ask if membership was possible for me, and it turned out that it was.

            So now I’m proudly paying one quarter of one percent of turnover into a fund that is working towards bringing together the disparate groups in our society involved in some way with bicycles and bicycling, and is working towards developing Australian culture beyond its current servitude to the car to one in which bicycles and bicycling have a place in our general psyche.

            This, apart from improving our society and environment, also ensures the survival of the IBD.

            The reason I write is this. We remain the ONLY retail member of the CPF. That only a handful of wholesalers are members of the CPF is disappointing, but we as retailers can, apart from switching our support towards CPF member wholesalers, join the fund ourselves. That someone else “should” join up first is irrelevant. And, although the sum involved yearly can be substantial, it represents $1 on a $400 bike. What customer will complain when they learn where some of their money is going?

            So, JOIN UP! Let’s improve Australia for ourselves and for all.

Yours sincerely,

 

 

 

 

Mark Rote